Tips for Marketing to Millennials and Beyond
In Japanese, the terms “yutori-generation” and “satori-generation” referred to the Millennial and Generation Z populations, respectively. However, due to their negative connotations and indistinct categorizations of the two groups, they are no longer used. A need for precise terminology emerges, one that is ultimately fulfilled by the “Millennial vs. Gen Z” distinction. Millennials’ world view […]
All the Right Moves. A guide to crafting background strategy (Book Review)
Review written by Takehiko Umeshita. Translated by Marc Wilkinson. There is a flood of more than 5,000 business books published every year, and it is very rare to find a book on management and marketing strategy that is worth reading. This book came into my hands by accident. I was intrigued by the theme of […]