Tips for solving common PR problems
Written by Yusuke Kamimura. Translated by Marc Wilkinson Problem 1: Can’t get an appointment with the media This is a really common problem I hear from corporate public relations (PR) representatives. Our clients are often amazed at how easy it is to get appointments, even with unconnected media. Many people who have trouble getting appointments […]
Small and Medium Enterprises in the Global World: Celebrating ShapeWin’s 10 year business Anniversary
Written by Yusuke Kamimura. Translated by Nadia Melikhova. It is said that the average surviving rate of new businesses for a 10 year period is 6.3%. This means, 93.7% of companies will disappear due to dissolution, bankruptcy, merger, and other reasons before reaching their 10th anniversary. In the ten years since ShapeWin was founded, there […]
All the Right Moves. A guide to crafting background strategy (Book Review)
Review written by Takehiko Umeshita. Translated by Marc Wilkinson. There is a flood of more than 5,000 business books published every year, and it is very rare to find a book on management and marketing strategy that is worth reading. This book came into my hands by accident. I was intrigued by the theme of […]
Public Relations: What kind of work is PR? Who is best suited for it?
BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova. What kind of work comes to mind when with the words “public relations (PR) representative”? Most commonly, a PR representative is associated with writing press releases, negotiation with the mass media, and […]
Influencer Marketing with Millennials Generation Z (U.S. Survey Results)
BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are a generation of digital pioneers who have witnessed and adapted to the arrival of the IT revolution. Generation Z, born in the late 1990s and early 2000s, is the generation […]
Sales strategy is a science, but PR & marketing strategy is an art.
BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever heard of “artistic thinking”? The coronavirus has brought about a recession that surpasses the 2008 “Lehman Shock” Housing Financial Crisis. In these unstable and turbulent times, there is a lot […]
PR Officer position in company
The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク：https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless you’re a large company with hundreds of employees or more, there are surprisingly few companies that have a separate department solely for public relations. Many companies have a single PR officer […]