3 Key Elements for Successfully Localizing a Japanese Press Release
Unlocking the essence of a successful Japanese press release localization requires a delicate blend of patience, insight and appeal. Entering a new market can feel daunting. The uncertainties of presenting a foreign brand image in unknown territory adds to this challenge. This may be especially the case for SME companies with limited budgets to risk, […]
Japanese Startups Excel at Collision 2024
Toronto is a very international city, recognized by both the United Nations and the BBC as the most diverse city in the world. Consequently, it is no surprise that Collision, a tech conference held annually in Toronto, garners international attention including from Japan. For Collision 2024, JETRO’s Global Acceleration Hub (GAH), in collaboration with DMZ, […]
The Door That Cannot Be Closed: Warnings from AI Godfather Geoffrey Hinton
Geoffrey Hinton, the revolutionary British-Born Canadian computer scientist and Professor Emeritus at the University of Toronto, warned an audience of thousands about the dangers of AI at Collision 2024. The title of the panel was “Can We Control AI?” and was moderated by Canadian author and essayist Stephen Marche. National-Level AI Utilization as a Top […]
Unveiling Innovation: Understanding the Hottest Business Trends at Collision 2024
Considered one of the premier tech conferences in North America, Collision has been held in the city of Toronto since 2019. Over 2000 startups in the marketing and tech fields exhibited at the Enercare Centre in Toronto between June 17 and June 20. With the impressive lineup of keynote speakers including the Godfather of AI […]
Dreaming of an AI Utopia: Vinod Khosla at Collision.
Photo By Vaughn Ridley/Getty Images
Crisis PR Tips: Why Japanese businesses apologize a lot
Japanese businesses apologize a lot. By understanding its origins and implications, we can gain valuable insights into the broader dynamics of Japanese business and crisis communications.
From Collision to SXSW: How to network in North American events
In this article we will first go over some of the reasons why business people may struggle with networking in North America, before discussing the ways in which networking is done in a North American context.
Collaborate, Cooperate, Succeed: Understanding influencer culture and influencer marketing in the Japanese market.
In the past few years, influencer marketing has taken off in the Japanese market. In 2023, it is estimated that JPY 74.1 billion (valued at USD 489.9 million) was spent on influencer marketing. This number is expected to continue growing, with influencer marketing expenditures reaching approximately JPY 102 billion by 2025. Despite this, a lot […]
Why Mascots should be part of your Japanese PR Campaign
Walking around the streets of Tokyo, one of the first things people are bewildered by is the sheer volume and scale of physical advertisements. From the sides of trains to massive billboards, everything in Japan is plastered with advertisements. In 2021, advertising expenditures in Japan amounted to JP ¥6,799.8 billion – approximately US $51.5 billion […]
Japan-Centric: PR, Branding and the Bright Future of Japanese Twitter/X
In a leaked speech made to Twitter employees shortly after his takeover in August 2022, outgoing Twitter CEO Elon Musk announced several changes to the tech and social media company. One of his primary goals is to shift the company from being an “American-centric” company to being a company with a more international focus – […]