Unlocking the essence of a successful Japanese press release localization requires a delicate blend of patience, insight and appeal. Entering a new market can feel

Toronto is a very international city, recognized by both the United Nations and the BBC as the most diverse city in the world. Consequently, it

Geoffrey Hinton, the revolutionary British-Born Canadian computer scientist and Professor Emeritus at the University of Toronto, warned an audience of thousands about the dangers of

Considered one of the premier tech conferences in North America, Collision has been held in the city of Toronto since 2019. Over 2000 startups in

Photo By Vaughn Ridley/Getty Images

Japanese businesses apologize a lot. By understanding its origins and implications, we can gain valuable insights into the broader dynamics of Japanese business and crisis communications.

In this article we will first go over some of the reasons why business people may struggle with networking in North America, before discussing the ways in which networking is done in a North American context.

In the past few years, influencer marketing has taken off in the Japanese market. In 2023, it is estimated that JPY 74.1 billion (valued at

Walking around the streets of Tokyo, one of the first things people are bewildered by is the sheer volume and scale of physical advertisements. From

Every company always wants to get more “bang for the buck” in terms of Public Relations budget and KPI results. However, after several years of

Objectivity is the Key to an Appointment

Written by Yusuke Kamimura. Translated by Kira Merrill. At ShapeWin, we are often asked by our clients for advice on setting Key Performance Indicators (KPIs)

Written by Takehiko Umeshita. [Japan Article] Translation by Nadia Melikhova. Presentations used to be the exclusive domain of a few PR services in the industry

Written by Marc Wilkinson. With a population of 126 million and a GDP equal to 5 trillion U.S. dollars as of 2020, one can easily

Written by Yusuke Kamimura. Translated by Marc Wilkinson Problem 1: Can’t get an appointment with the media This is a really common problem I hear

Written by Yusuke Kamimura. Translated by Nadia Melikhova. It is said that the average surviving rate of new businesses for a 10 year period is

BLOG Public Relations: What kind of work is PR? Who is best suited for it? Written by Yusuke Kamimura. Translated by Nadia Melikhova.  What kind

BLOG Influencer Marketing with Millennials Generation Z (U.S. Survey Results) Written by Takuya. Translated by Marc Wilkinson Millennials, born between the 1980s and 2000, are

BLOG Sales strategy is a science, but PR & marketing strategy is an art. Written by Yusuke Kamimura. Translated by Marc Wilkinson Have you ever

The Versatility of a Public Relations Officer Written by Yusuke Kamimura. (日本語のリンク：https://www.shapewin.co.jp/blog4220) What department does the PR officer belong to in your company? Unless you’re